The Bulldozer’s Guide to Selling on Etsy

Recently, an Etsy colleague made a remark about my approach to business. She said that I was always pushing pushing pushing through obstacles, like a bulldozer, and putting my Etsy shop out in front of people.

Business Articles

Dancing With Data - Your Etsy Shop Numbers

Understanding your Etsy store is the first step to increased sales. You need to know who your visitors are, what they like to look at and what they like to buy.

Your Etsy Business on Auto-Pilot

Learn how to use free tools to renew your listings, advertise your shop, collect data, and quickly set up sales and promotions. Put your Etsy store on automatic pilot and spend your time doing things that are more fun.

My Etsy Story

Artsi Bitsi launched in the summer 2008. Although I had an MBA, I quickly learned that, there is no formula for success. Whatever book you read on how to succeed on Etsy? About ten thousand other people have read the same book. 

QR Codes for the Etsy Seller

Have you seen these funny "thumbprint" designs? They're springing up everywhere -- in your magazines, on webpages, bulletin boards and on packaging. What do they mean, how do they work and should you be using them?

Quick & Easy Customer Surveys

Want to know how to make a great customer satisfaction survey -- easy, fast, and for free?

Elements of an Income Statement

Do you know how you are doing -- financially? An income statement can help you assess your financial position.

Dancing with Data - Using Google Analytics to Compare Dates

Did you know that you can use Google Analytics to compare two weeks of site statistics? It's easy and so powerful. 

Dancing with Data - Regional Reports Using Google Analytics

Every day your store is visited by scores of anonymous shoppers. They come in, wander around and leave.

Handmaking a Marketing Plan

Your Marketing Plan is a formal overview of your product, your customer, your advertising and your competition. It's usually a piece of a larger document called a Business Plan.

FIVE P'S OF MARKETING - #1 is PRODUCT

Choosing your product may be the most important business decision you make.

Five Ps of Marketing - #2 is Position / Placement

Market Position is how your customers see you, particularly in comparison to your competitors.

Five Ps of Marketing - #3 is Price

People pay more for the items that they need, and they pay less for the items they just want. And if people don't want it, you can't give it away. Money is how we assign value to goods and services in our culture.

Five Ps of Marketing - #4 is Package

Just like good gift wrapping, your product's packaging should tease a little, and encourage a buyer's interest.
 

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